Lilibet Amatong Co-founder & Managing Partner of Publicus Asia, Inc.
"Make Learning Sexy: How to Package and Pitch your L&D Programs"
Ms. Lilibet A. Amatong is the Co-founder & Managing Partner of PUBLiCUS Asia, Inc. –the first and still is, the only ISO-Certified, registered lobbying and campaigns management firm in the country since its founding in January 2003. Ms. Amatong is PUBLiCUS’ resident strategic communications expert and capacity building practitioner. She conceptualizes and crafts messages, designs and runs training programs for campaigns management –political, public diplomacy, corporate advocacies, and public interests, and does grassroots organizing.
Ms. Amatong is an active member of the Association of Political Consultants in Asia (APCA) and has been involved in various political campaigns, both local and national since 2003. She has also conducted campaigns management trainings for foreign political parties. Ms. Amatong is the editor-in-chief of The Lobbyist, an online magazine on advocacies. She is also an author of Rex Book Store, Inc. and PUBLiCUS.
Most Unconventional Work Experience
The most unconventional work experience I have been doing is helping political candidates run their campaigns based on their authentic self rather than be swayed by PR imaging and packaging. As a matter of a standard at PUBLiCUS, all aspiring for elected positions undergo an Introspection Session –a guided reflection, to help them revisit their core values, clarify their visions of self in the world of politics, and fine tune their personal mission statements to make public service more meaningful and exciting.